Reps are probably what comes to mind first when you think of BAs: uniforms, in-person engagements, likely with some scripted points to bring up in conversation. Influencers are paid by your brand for their ability to, you guessed it, influence their followers’ behavior, and push them further down the conversion funnel.įinally, brand representatives (also called reps) are those individuals directly employed by your company to promote your brand(s). Their audience is either significantly larger ( mega- and macro-influencers) than that of the average person, or highly specific (micro- and nano-influencers) to a particular niche. ![]() They have a loyal following of people who listen and trust their opinions and recommendations. Brand advocates are, therefore, the most authentic ambassador for your brand ( 92% of consumers trust friends’ and family’s content over all else), but have the least amount of reach as their audience is limited to the people in their social circle.Īn influencer is a public figure who is paid to promote your brand but is not directly employed by your company. However they choose to talk about the brand, what makes a brand advocate unique is that the only incentive they have is an emotional one. They may write reviews, give word-of-mouth recommendations to friends and family, create brand-relevant content, or all of the above. Within this broader category, we will define three specific types of BAs: brand advocates, influencers, and representatives.Ī brand advocate is an unpaid promoter of your brand who can organically attract new customers on your behalf. If you’ve ever recommended a brand you love to someone else, you are a brand ambassador! ![]() They could be paid or unpaid acting in an official or unofficial capacity employee, consumer, or public figure. ![]() “ Brand ambassador” (or “ BA”) is a term that describes a few different types of people who amplify positive sentiments about your brand to others.
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